One very nice feature of the soon to be released iPhone, is the ability to add custom apps. The previous generation of iPhone enjoyed a cult following of people who sought to “jail-brake” to phone to add their own custom functionality. Apple has undoubtedly seen big potential in creating a platform through which 3rd party applications can be delivered to mobile devices.

iTunes, the online “apple shop” for music content and more recently video content is now set to offer application content too for purchase and download. Not surprising that application delivery will probably be the initial vector into the market for the new iPhone 3g through the iTunes store which is now in its early stages in South Africa.

I believe it wont be long now before music and video content is also avablable for purchase and download through the South African iTunes Store.